CRM MARKETING LIFECYCLE SPECIALIST

Bucharest, Romania

As part of the CRM team, this position requires driving customer lifetime value and loyalty, in a B2C environment, through behavioral analysis and mapping of lifecycle journeys based on results. The end-goal is to implement a semi-automatic process that delivers a personalized experience to the customer, improving sales, cross sales and up sales.

 

RESPONSIBILITIES:

Analyze customer segments within specific lifecycle stages and interpret resulting data;

Based on analysis results, map customer lifecycle journeys;

Strategize best approach to communication and offers within journeys;

Gain a good understanding of all proprietary back-office programs and relevant tools used for CRM and digital marketing projects and campaigns;

Drive customer loyalty and retention by developing personalized approaches to specific profiles and behaviors;

Oversee all communications direct at customers within journeys in mediums such as email and SMS through the CRM tools;

Oversee implementation of approved strategies;

Coordinate with Operations, Design and Content teams to ensure end-product meets set standards;

Report on performance and interpret journey results;

Perform competitor analyses to ensure approach is constantly fresh and on par with industry standards;

Constantly optimize, streamline and further develop lifecycle journeys to constantly improve customer experience.

 

REQUIRED SKILLS:

Experience in CRM / data marketing / email marketing, ideally in a similar industry;

Knowledge of marketing email systems specifically is essential;

Strong background in customer acquisition, re-engagement and retention strategies;

Great English communications skills, written and verbal;

Foresight to anticipate issues, set priorities and proactively develop strong relationships both internally and externally;

Ability to be creative and use their initiative to develop new ideas;

Ability to confidently and articulately communicate and inspire strong collaboration among team members;

First-hand experience of the development and implementation of a successful CRM strategy with back-end system knowledge;

Excellent planning, analytical skills and project management;

Additional understanding of the Optimove and Exact Target software products is a plus;

Knowledge of casino games and/or sportsbook is a plus;

iGaming background is considered a plus.

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