CRM Group Manager

Bucharest, Romania

As the GoWild CRM Group Manager, you will be responsible for the creation, development, and execution of all strategic engagement across group markets and teams. The Group CRM Manager will handle our marketing strategies using enhanced segmentation tools, working across all verticals within the player lifecycles, associated communications and metrics. The CRM function covers all the company’s products, platforms (mobile and desktop),global territories and languages.

 

Your main responsibilities will be:

• Works closely with the Head of CRM to provide guidance on how to maximize current and prospective relationships through the use of the CRM

• Plans, manages and delivers multi-channel, digital CRM marketing campaigns

• Delivers financial KPIs

• Evaluates campaigns regularly in order to improve efficiency and ROI

• Keeps up-to-date with the market and industry knowledge, keeps track of relevant regulation changes and ensures that our brands stay compliant

• Handles strategic promotional planning: develops, plans and implements promotions and campaigns aimed at reduction of churn and increase of yield

• Ensures that promotions are consistent, attractive, cost-efficient, relevant and aligned with other areas of the business, at all times, including headline promotions, one-off campaigns, bonus campaigns

• Analyses and optimizes campaign performance, reporting on the effectiveness of marketing activities to marketing teams and other stakeholders

• Manages and communicates the monthly promotional roadmap, ensuring consistency of communication and alignment to brand guidelines

• Co-ordinates with the marketing and design teams

 

Specific Job Requirements:

• Fluent English speaker; additional languages would be an advantage

• At least 3 years of experience in a similar role, managing CRM teams of at least 10 people

• Able to work in a fast-paced and pressured environment with demanding targets, but maintains customer-focus

• Very well organized with a great attention to detail

• Knowledge of CRM and Marketing principles and processes

• A proactive person constantly displaying initiative and driving improvements – goes above and beyond the day-to-day requirements of the role

• A quick learner who can work at a fast pace whilst maintaining a high quality of output 

• Knowledge of Marketing email systems specifically is essential. An additional understanding of   other systems (SMS, Push Notifications, Direct Mail) would be helpful

• Excellent use of Excel

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