CRM Retention Specialist

Bucharest, Romania

The CRM Retention Specialist is responsible for the creation and development of the CRM strategy using a creative approach to secure and manage target audiences whilst delivering outstanding campaigns.



Plan and deliver CRM strategies across the company, encouraging customer retention and customer loyalty;

Gain a good understanding of all proprietary back-office programs and relevant tools used for CRM and digital marketing projects and campaigns;

Oversee all direct communications with customers in mediums such as email and SMS through the CRM tools;

Execute and monitor customer lifetime value strategies ensuring maximum profitability;

Ensure the database is segmented effectively for targeted marketing activities;

Manage website content for all marketing promotions and ensure an accurate user experience on all platforms and in all targeted languages;

Ensure the CRM structure works seamlessly across the organization and captures all required information at key points in the customer life cycle;

Research and stay up to date with new digital trends that could impact brand consolidation and improve the user experience;

Build collaborative relationships with all marketing teams to gain a great understanding of customer base through insight, segmentation and data analysis;

Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products;

Management of data and CRM agency, resolving any issues that arise during the implementation of CRM campaigns;

Analysis and reporting on campaigns effectiveness in terms of traffic, acquisition, conversion, retention and revenue;

Identifying areas for improvement and making recommendations.



Experience in CRM / data marketing / email marketing, ideally in a similar industry;

Knowledge of marketing email systems specifically is essential;

Strong background in customer acquisition, re-engagement and retention strategies;

Great English communications skills, written and verbal;

Foresight to anticipate issues, set priorities and proactively develop strong relationships both internally and externally;

Ability to be creative and use their initiative to develop new ideas;

Ability to confidently and articulately communicate and inspire strong collaboration among team members;

First-hand experience of the development and implementation of a successful CRM strategy with back-end system knowledge;

Excellent planning, analytical skills and project management;

Additional understanding of the Optimove and Exact Target software products is a plus;

Knowledge of casino games and/or sportsbook is a plus;

iGaming background is considered a plus.

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